End product quality
Master
Background
When it comes to end-product quality, there are many factors that influence the ways our customers’ foods and snacks look on supermarket shelves – and consumer’s shelves when they get them home.
But the appearance of cakes, chocolate, bread, etc. is only one part of the quality perception. How they taste when they are served is just as crucial.
This calls upon our customers to not only make sure their products look and taste great when they leave the factory, but that they are also responsible for ensuring their products look and taste great right up until the day they are eaten.
Customer pain
There are two main pains for customers.
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Production: customers’ production must flow constantly and result in the quality they demand
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Distribution: end-products should reach end-consumers in the perfect, expected condition
Customer gain
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Optimised production with minimal flaws and wastage
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Maximised product appearance and behaviour from factory to consumer
Feature
Application specialists able to work on customer production lines, and semi-industrial pilot plants on all continents
Benefit
Deep technical understanding of the implications of customers’ specific end-product quality demands – and documented experience in achieving the desired standards
Value
Faster time-to-production with semi-industrial pilot plants open for customer collaboration 258 days per year
Value
Reasons to believe
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6 application centres across all continents
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54 full-time application specialists dedicated to finished product development and innovation, most of them with extensive industry experience
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To date, our teams have developed more than 2000 recipes, across industries and categories
Value
Savings in excess of €1500 per day
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The average running costs of an application centre work out at 14K DKK – approx. €1800
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These facilities – plus the application specialists who work these – can be used by our customers free of charge
Value
Advisory capabilities including recipe and production set-up
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Deep application expertise and know-how to help you minimise the risk of flaws and quality fluctuation
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Tailored emulsifier and stabiliser combinations and process advisory to maximise shelf life
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Product mixes developed specifically to optimise stability across temperature and atmospheric condition changes
HEADLINE HEADLINE
FEATURE
Twice as effective as lecithin in substituting the rheology effect of cocoa butter
BENEFIT
Up to 8% cocoa butter savings compared to chocolate not using lecithin
(up to 4% savings compared with lecithin)
Objection handling
OBJECTION 1
"We are focused on minimising costs right now and don’t have the budget to invest in new solutions.”
SUGGESTED ANSWER
I completely understand that budget constraints are a priority. But we offer our state-of-the-art pilot plants – and the time of our application specialists – completley free of charge. And by minimising waste, improving consistency, and preventing costly quality fluctuations, you’ll most likely reduce your long-term costs
Objection handling
OBJECTION 2
“It’s difficult to control how our products behave once they leave the factory and are exposed to different storage conditions in distribution."
SUGGESTED ANSWER
That’s certainly true. By enhancing the shelf-life and resilience of your products, you’re better positioned to handle distribution challenges and ensure your products’ quality remains consistent for consumers. And our solutions can help to stabilise your foods and snacks so they maintain their appearance, taste, and texture over a longer period, even under varying conditions.
Objection handling
OBJECTION 3
“We don’t want to change our formulations because we’re concerned about altering the taste or texture of our products.”
SUGGESTED ANSWER
It’s great that you are so focused on preserving your products’ taste and texture. We collaborate closely with your team to ensure that any changes we recommend enhance your products’ overall performance. In fact, in many circumstances, our customers have found that our solutions actually improve the sensory properties of their products.
Downloads
End-product quality
VALUE PAPER
