‘Palsgaard way of selling’ has been developed to help us change our focus from selling products to selling solutions to the pains our customers experience.
We create value by solving pains
There are many areas where we can have a positive impact on our customers’ business.
Areas where we can create value for them.
So what are our customers’ pains?
Our customers’ pains can be explained as a need that doesn’t have an answer.
They need supply chain security, because their business depends on production continuity. They need to improve quality, develop new products and optimise recipe costs to maximise their earning potential. They need to live up to ever changing consumer demands, which, if they get wrong, can seriously hurt their brand and their bottom line. And all the time, guarantee food safety and minimise the risk of production shutdown.
Our brand house
Because of the company we are, because of the heart working culture that unites us across borders, we are able to answer our customers needs – solve their pains – in ways our competitors cannot match.
Our personal and collaborative approach
We make business personal. We get close to our customers, understand their problems and pains, and collaborate closely with them to find solutions.
Peace of mind is our most important deliverable
What really sets Palsgaard apart from all other companies in our field is our dedication to bringing reliability and security to our customers’ business. Our foundation ownership gives us the financial stability that allows for business agility and fast decision making. Always in the long-term interests of our customers. To keep their operations flowing smoothly. And empower them to plan months, even years, ahead. This reliability and security – this peace of mind – is impossible to measure. But it is of immense value.
We are niche experts
For over a hundred years – since we invented the plant-based emulsifier – that is all we’ve ever done. Emulsifiers and stabilisers. And every day we draw on the scientific leadership of our research partner NEXUS, one of the world’s most respected emulsifier research organisations collaborating with leading food science institutions globally.
Value at the centre of all our storytelling
The value we create for our customers needs to be central to all the stories we tell them. The ways we relieve their pains.
Because, beyond our world-leading emulsifiers and stabilisers, this is who we are. And the way we have done business for over a century.
THIS IS THE PALSGAARD WAY OF SELLING
