Peace of mind
Master
Background
Uncertainty represents a constant and resource-demanding challenge for food producers.
From rising ingredient prices and unreliable quality, to supply chain instability and food safety, food production companies must devote significant time, attention and resources to mitigating risk, ensuring the continued smooth running of their production and maximising end-product quality.
Customer pain
Production stops. Product recalls. Food safety scandals. Certification breaches. Avoiding any of these crises can be immensely costly.
But the costs of dealing with them if/when they arrive can be colossal. Potentially, they can be fatal for business.
Customer gain
Uncompromising peace of mind – that their emulsifiers and stabilisers will arrive on time and in the specified quantity and quality, and at the pre-agreed prices.
And the security in knowing that every possible risk of factory downtime or a food safety scandal is at a minimum, from a company with not one single recall in its history.
Feature
Foundation ownership and more than a century of business stability
Benefit
The ability to plan long-term with a supplier who can provide full price, timing, quantity and quality guarantees – and with never a single product recall in its 100+ year history
Value
The absolute assurance that your production continuity, efficiency and quality is never at risk from your emulsifier or stabiliser provider
Value
Reasons to believe
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Extreme business continuity and contingency measures, for instance
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Three fully operational production sites
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One month of produced stock in back-up
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€9 m investment in fire protection and suppression, in production and warehousing
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Never a single product recall in our history
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100+ years of industry leadership
Value
Plan years ahead, not just through the next quarter
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Long customer relationships: from 20 to 50 to 70+ years
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Long supplier relationships: average 5+ years, in some cases of strategic importance 20+ years
Value
From procurement to production, all the way up to CEO level, we provide uncompromising peace of mind
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100+ years of industry leadership
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Stability and security of foundation ownership
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“Replace first, investigate second” complaints policy
HEADLINE HEADLINE
FEATURE
Twice as effective as lecithin in substituting the rheology effect of cocoa butter
BENEFIT
Up to 8% cocoa butter savings compared to chocolate not using lecithin
(up to 4% savings compared with lecithin)
Objection handling
OBJECTION 1
“Your products seem more expensive than what we’re currently using. Is the added cost really justified?"
SUGGESTED ANSWER
I completely understand your concern about costs. Our prices reflect the extra measures we take across our business to ensure security and stability for your operations. But that will always be one of the trade-offs when selecting a cheaper supplier. It’s not only about product functionality or performance, or guaranteed batch quality – it’s also of course about what risks you are willing to open yourselves up to. 100 years of responsible business action has taught us the importance of providing our customers with security and stability. We don’t make any compromise.
Objection handling
OBJECTION 2
“How can we be sure that your company will be able to handle our specific needs and scale with our growth?"
SUGGESTED ANSWER
Even though we’re a global company, we’re also an agile one. Meaning we can respond immediately to any need. In Mexico, we literally built a new factory to give one customer there the flexibility and efficiency of local production. Wherever your production is located, we will guarantee that every batch meets your precise requirements. Our history of zero recalls and focus on collaboration means we’re ready to support you for the long term.
Objection handling
OBJECTION 3
“We’re hesitant to commit to a long-term relationship with a supplier when the market is changing so rapidly."
SUGGESTED ANSWER
I understand that market conditions are constantly evolving. However, the beauty of partnering with a supplier who has over 100 years of industry leadership is the ability to plan ahead with confidence. Our long-term stability allows you to forecast with certainty, knowing that your emulsifiers and stabilisers will be delivered on time, at the agreed price, and to the highest quality standards. You’ll have the flexibility to adapt while avoiding the risks that come with short-term, less reliable suppliers.
